Clothing you feel good in.
With a message that matters.
Sturdy, comfortable clothing with colourful illustrations and quotes about mental health. Sometimes a design says just enough to open a conversation. You always decide how personal you make it.
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Our bestsellers
Three reasons to
wear Like Charlie
Comfortable every day
Heavyweight organic combed cotton, pre-washed, with a relaxed fit. Sturdy and soft from the first moment.
A message without obligation
Colourful illustrations and quotes you can recognise something of yourself in. You always decide how personal you make it.
We do not stop at clothing
Talks at schools and events, our question game, and 5% of our profit to MIND Us. That foundation works on a healthy development for young people.
What we have done so far
Last updated: augustus 2026
Read our storyQuality starts with knowing where and how your clothing is made
- 100% organic combed cotton
- Production site visited by Jurren
- Made with attention to quality, finish and working conditions
Like Charlie in real life
See how people wear Like Charlie and what they think of
the fabric, the fit and the meaning.