Blog 2: Generation Purpose: How Gen Z and Millennials are Prioritizing Meaningfulness in Their Lives

Generation Purpose: How Gen Z and Millennials are Prioritizing Meaningfulness in Their Lives

Meaningfulness is an increasingly important aspect of life for many members of Generation Z and millennials. This generation, also known as the "digital natives," has grown up in a world where access to information and connection to others is constantly at their fingertips. As a result, they have a deep understanding of the interconnectedness of the world and are looking for ways to make a positive impact.

Studies have shown that Gen Z and millennials place a high value on meaningfulness in their work and personal lives. A survey conducted by Deloitte found that 72% of Gen Z and millennials believe that the success of a business should be measured by more than just its financial performance. Instead, they believe that businesses should also take into account their impact on society and the environment.

Furthermore, many Gen Z and millennials are choosing to prioritize meaningfulness in their careers by seeking out jobs that align with their values ​​and allow them to make a positive impact. Nearly 50% of Gen Z and millennials would take a pay cut to work for a company that is aligned with their values. This is a significant shift from previous generations, who may have prioritized financial stability over meaningfulness in their careers.

In their personal lives, Gen Z and millennials also prioritize meaningfulness by actively seeking out experiences that align with their values ​​and beliefs. They are more likely to engage in activities such as volunteering, activism, and sustainable living. They also place a high value on social connections and are seeking out communities that share their values ​​and goals.

While the importance of meaningfulness may vary among individuals, it's clear that many members of Gen Z and millennials are seeking out ways to make a positive impact in the world. They are using technology and social media to connect with others and make their voices heard on issues that matter to them. As a result, they are driving a shift towards a more purpose-driven society.

Where Like Charlie is finally going in terms of meaningfulness, I don't know exactly yet. For me, being a unique clothing brand feels like the first step in the right direction. After all, I am passionate about making an impact on the generation. This can happen in many different ways; the future will show us how.

In conclusion, meaningfulness is an important aspect of life for many members of Generation Z and millennials, just like myself. The generations are prioritizing it in their work and personal lives, and actively seeking out ways to make a positive impact in the world. This shift towards a more purpose-driven society is driven by the unique perspective of this generation, and it is likely to have a significant impact on the future of business and society as a whole.

sources used:

• Deloitte Millennial Survey, 2020. ( https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/deloitte-2020-millennial-survey.pdf )

Jurren van der Gun
Like Charlie